Roots: Back in the Boot Game
Roots Desert Suede Boots
Roots is going back to its, uh, roots. The Canadian shoemaker has reissued a line of classic desert boots that were made when the company started in 1973.
While its not the first shoe Roots made (the first was one with a negative heel), the desert boots ($173) are constructed with 100% latex rubber, which makes it slip resistant, as well as with flexible, vegetable-tanned leather. Desert boots are handmade in Canada, of course, like everything else Roots produces.
In addition to the desert boots, Roots is also launching a “Tuffer” brand boot ($218), which will feature the identical rubber soles from Soucy Baron Inc. that can be found on Canadian military boots, as well as a sheepskin boot ($288) specifically for women.
"We feel it's the finest sole we've ever had," Michael Budman, the company’s co-founder, told the Canadian Press. "We think we have something nobody else has on the commercial market.”
Let’s hope that along with footwear, Roots brings back this A-mazing ad campaign from 1983 shown below. Saxophone solo, anyone?
