Jun/101
Rocky Wins $3.2M Boot Contract
Things are going to pick up at Rocky’s Puerto Rico factory very soon. Why? Because the U.S. government recently placed an order for 45,000 pairs of Rocky military boots.
The $3.2 million contract is a follow up to last year’s $29 million blanket purchase from U.S. General Services Administration, or GSA. Rocky said it’s currently working on the first half of the order that was placed in August 2009.
In addition to the 45,000 pairs of insulated boots, Rocky said it received a request from the U.S. Military for 8,000 pairs of hot weather boots. Hot weather boots feature drainage vents that move water out and allow feet to breathe.
Based in Ohio, the footwear company said it’s looking towards the military segment as a major part of its future growth.
“We are optimistic that our ability to produce high quality boots for this market will result in further orders from the traditional contract and bid process as well as through our direct sales efforts,” said Mike Brooks, Rocky Brands chairman and CEO, in a prepared statement.
Rocky manufactures combat boots at its factory in Moca, Puerto Rico.
Jan/100
Miss America Contestants Wear Military Boots for Charity
It doesn’t take much to get beautiful women in combat boots: All you need is a good cause … and probably boots that match their outfits.
Rocky SVU Boots
At least that’s all the requirements for Miss America 2010 contestants. The 53 beauty pageant participants laced up last Thursday for When They Come Back (WTCB), a national awareness campaign suiting up public figures to celebrities in military boots. The ladies wore Rocky’s SVU combat boots to show their support.
The notion behind the WTCB campaign is that everyone should take time to put themselves in the shoes of those in the military. By doing so, we “show them we are giving back to them for their sacrifices for us,” the WTCB website reads.
The campaign has partnered up with charity organizations such as Warriors Legacy Foundation, which helps troops transition to civilian life, and Military Warriors Support Foundation, which provides academic scholarships, work force retraining and job placement assistance for soldiers returning home. Other organizations involved in the WTCB campaign include Country for Our Country, a benefit concert for wounded warriors and, of course, the Miss America Organization, the infamous beauty pageant and scholarship program.
Texas Governor Rick Perry, country singer Gretchen Wilson and famed guitarist and gun rights supporter Ted Nugent are just a handful of celebrities and public figures who have already booted up for WTCB. Check out the boot-wearing do-gooders in WTCB’s photo gallery.
Be sure to check out these ladies again this Saturday, Jan. 30 at the Miss America pageant live on TLC.
(Image via Scott Harrison)