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News December 02 2009
 — By Jeanette Kozlowski
Bates Individual Comfort System

bates-boots-individual-comfort-systemIf comfort and footwear hasn’t clicked for you in the past, Bates offers an Individual Comfort System that might fit your foot just right.

Remember those TVs of yesteryear where you would have to fiddle with a knob and/or rabbit ears to get the picture to come in perfectly. Well, Bates gives you the ability to do the same with comfort. The Michigan-headquartered manufacturer provides a way for you to tune the firmness and cushion in the heel to maximize comfort levels.

Launched last September, the comfort system targets those who spend long hours on their feet. The dial technology is built directly into the midsole of the shoe and can be adjusted with ease. Just turn the blue dial to one of four settings, and give your feet the option to feel comfortable again.

  • Firm Zone: Turn the dial to “F” for increased energy return to maximizes all-day support.
  • Outward Zone: Flip it over to “O” to reduce outward tilt and encourage natural walking motion and stability.
  • Cushion Zone: “C” on the blue dial means increased heel cushioning and maximized shock absorption.
  • Inward Zone: Slide it to “I” for reduced inward tilt, which encourages natural walking motion and stability.

Want to add this technology to your footwear regimen right now? MilitaryBoots.com sells several pairs of Bates boots with midsole iCS (Individual Comfort System).

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