Last month Danner celebrated the grand opening of The Danner Factory Store.

In addition to carrying both Danner and LaCross footwear, the Portland store features a Danner recrafting factory. Located inside the 4,000-square-foot space, an expert bootmaker can turn a pair of old Danners sparkling new again right before your eyes. The craftsman fixes up the boots by replacing the outsole, rebuilding the midsole, reworking the leather and re-stitching the seams.

“The factory within a store concept is something we intentionally brought to our customers,” said Joe Schneider, CEO of LaCrosse Footwear Inc, parent company of Danner, in a prepared statement.

Shoppers will also find plenty artifacts scattered around the store that trace Danner’s 75-year history. The new space is one of two major projects Danner plans to complete this year. The other is a 59,000-square-foot factory that is scheduled to open later in the summer.

Jane of PortlandHikers.org stopped by the store’s grand opening and wrote: “Lots of boots for the guys, limited for women (unfortunately), and they have rain gear and reflective outerwear, too. LaCrosse owns Danner now, and both lines are in their store. They had an interesting video playing about the making and testing of the boots; truly is a hands-on crafted product.”