In the digital age, expressing your opinions (the good and the bad) is almost a requirement. And when you mix in social media sites like Twitter and Facebook, the opinion-less can easily be overshadowed by a billion other oh-so-sassy Tweets.

Magnum Boots is seriously embracing this trend. So much so, it’s launched an area on its site totally dedicated to this type of interaction. It allows customers to not hold back and tell Magnum what they *really* think about their new boots. Seriously.

One of the first reviews we read on the site from Matt Prochaska said “I loved these boots but did have some issues with them. The zipper kept getting caught and I would have to take the boots off to fix it. I wish that the boots were waterproof.” Now, that’s honesty!

The reviews are meant to help customers with purchasing decisions, but it will also assist Magnum designers with future innovations. Because how are you supposed to know what someone wants when you don’t provide an open forum for them to do so?

With more than 24 products already reviewed, Magnum has just tapped into what could be an excellent resource for both them and boot fans circling the globe. You do have to sign up to be a field tester. But once you’re in, you can leave reviews, testimonials and videos on any product. Field testers also have unique pages that display each tester’s reviews, testimonials, comments, videos and photos.

Moreover, Magnum rewards the best field testers with free gear as well as the title of “Official Field Tester.” Here is a sample of an excellent product review video — the precise thing a superstar field tester would submit.